Customer Service at Banjos Bakery
Banjo is a successful Bakery Café franchise with 44 stores currently across Tasmania, Victoria, New South Wales, Queensland and South Australia. Banjo’s was founded in Tasmania in 1984 and has operated successfully. Banjo’s is home to the freshest and best tasting breads. But, it’s not just bread – the range of delicious products extends to Sweet, Savoury, Salads and the highest quality coffee created by qualified baristas.
Creating awareness of its product
For creating the awareness of the product, the company advertises on its website and people can easily see the products and buy them online. They also use their social media account such as Facebook and Instagram to interact with customers. They involve in local communities activities.
Strategies of the company to get consumers to try its product
The food still is hand crafted, fresh each day and served in an environment which provides a comfortable and relaxing atmosphere. Their bread is still made the traditional way, preservative free, fresh, soft and delicious. They also focus on Australian ingredients wherever possible.
Giving information about the product to its customer
They give information to the customer about the products through online website. They have a website where we can browse all the products and order them online. For convenience, they have also mobile app where we get all the details of the products. They also send email to the customer who have banjo membership. We can also get information through Facebook and Instagram pages. The information about the product is also given at the Point-of-Sale by the sales person.
Retaining loyal customers
For retaining loyal customer , there is a scheme called Banjo VIP club membership which is free to join. Banjo’s ViP Rewards Club rewards with exclusive freebies, deals and more. The customer can earn vip points on each purchase and get rewards and offers. The ViP Free Welcome Coffee is available to members who become a registered member. They also have customer satisfaction guarantee. If any of their products, do not meet with customer's satisfaction, they will replace the product for free.
Enticing the customer to buy more and use their product frequently
Some of the strategies are described below:
- If we order through mobile app then we can get 50% discount on our first purchase. With the app, we can order online and do not have to be in the queue which save time.
- They also have deals everyday while buying different food items.
- They also take order through telephone and do home delivery.
- They focus on making healthy and fresh food .
- The Banjo's ViP reward program also encourages customers to buy more products.
Promotions the company use to identify more customers
The promotion is largely done through online website and mobile apps. They also do email campaign. It is also available on uber eats which is in reach of large people. They also get involve in activities supporting the local communities.
